Betfred have been announced as the first title sponsors for the Womens Super League on a deal until 2021.
It is the latest in a string of rugby league title sponsorships for the betting company, having already got the Mens Super League, Championship and League One under their belts.
RFL Chief Executive, Ralph Rimmer, said:“This is another significant step in the development of Women’s Rugby League – and specifically the Women’s Super League.
“The women’s game has made amazing progress since the launch of the WSL only two years ago, both in terms of the quality of play on the field and also in its public profile. We’re delighted that Betfred have recognised this and want to get involved. It’s a perfect fit, complementing their long-term support of the Betfred Super League, Championship and League One, and making Grand Final weekend in October an even bigger stage for the game.
“Everyone in Rugby League knows that Betfred are great partners to work with, and one of the most exciting things about this deal for us is their enthusiasm for the women’s game and their determination to extend its profile through their digital platforms.”
Betfred boss Fred Done added: ‘‘We are delighted to further extend our association with Rugby League by becoming the first ever sponsor of Women’s Super League. We look forward to working alongside the Rugby Football League in order to promote the women’s game and help raise the profile of a sport that is most definitely on the up.”